Case Study of Global Spirits Leadership Strategy by Ukrainian Businessman Evgeniy Chernyak
The key assets in our business are distribution and brand.
Source: ibtimes.co.uk
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The key assets in our business are distribution and brand.
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After a decade under the ownership of a Japanese firm, Beam Suntory has revealed a new name, website and visual identity.
The new name is introduced as the company marks 10 years of sustained, profitable growth since Suntory Holdings acquired Beam Inc.
Premium spirits group Beam Suntory has changed its name to Suntory Global Spirits as it becomes a US$5.5 billion powerhouse.