Live Breaking News & Updates on Gocsytooheys Extra

May 14, 2021 10:44
Tooheys Extra Dry has released a new instalment in the ongoing ‘Proudly Ordinary’ campaign platform.
The video features Australian comedian Gocsy taking a guided tour through the Tooheys factory. The five minute film was produced in collaboration with Vice, and has been released on both respective platforms.
This new work is part of the ‘Proudly Ordinary’ campaign, created by 72 and Sunny, launched last year following the agency winning the creative account without pitch.
The campaign takes a lighthearted approach to the market perception Tooheys Extra Dry holds, as an ordinary, everyday beer.
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Outdoor execution of the campaign
72 and Sunny also works with other Lion brands including Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale. ....

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