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May 14, 2021 10:44 Tooheys Extra Dry has released a new instalment in the ongoing ‘Proudly Ordinary’ campaign platform. The video features Australian comedian Gocsy taking a guided tour through the Tooheys factory. The five minute film was produced in collaboration with Vice, and has been released on both respective platforms. This new work is part of the ‘Proudly Ordinary’ campaign, created by 72 and Sunny, launched last year following the agency winning the creative account without pitch. The campaign takes a lighthearted approach to the market perception Tooheys Extra Dry holds, as an ordinary, everyday beer. ADVERTISEMENT Outdoor execution of the campaign 72 and Sunny also works with other Lion brands including Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale. ....
May 14 2021, 9:28 am | BY Ricki Green | No Comments In the next installment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with Aussie collaborators with the latest unveiling of work from Vice and Gocsy.
Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand campaign Gocsy has produced in his own imitable style a tour of the Tooheys Factory released through Vice. The launch continues on the highlighly successful campaign that also includes previous collaborations with Scottie Marsh, Big Lez/Mike Nolan, Betoota Advocate and Struthless. ....
Anthony Campagna and Jari Kennedy join 72 and Sunny as creative leads April 23, 2021 10:31 72 and Sunny has appointed two new creative leads for Sydney, Anthony Campagna and Jari Kennedy. The creative team joins with extensive experience at some of Australia’s top creative agencies, the team having worked at DDB, Host/Havas, Present Company and The Monkeys, with clients including Beats By Dre, Oat Milk, NBA, Snapchat and The Heart Foundation. Anthony Campagna and Jari Kennedy Campagna and Kennedy join the four-year-old business, and will be looking to build on the agency success in its short history, partnering themselves with the likes of Google, Lion and MilkLab. ....