Sierra Nevada Taps Golin as US Agency of Record
Agency to lead earned media strategy, public relations and social purpose marketing for the iconic craft brewery SAN FRANCISCO – Interpublic Group (NYSE: IPG) agency Golin, announced today a new client partnership with Sierra Nevada Brewing Company after winning a competitive pitch and being named PR Agency of Record. As PR AOR, Golin will be tapped to lead media strategy development, public relations, thought leadership and social purpose marketing for their ever growing portfolio across the U.S. The agency will service the account in its Western Region using a cross-market team between S...
Source: brewbound.com