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Today, Salesforce announced new innovations including Consumer Goods Cloud for Service, Trade Promotion Effectiveness dashboards, and Mulesoft Direct for Consumer Goods. These innovations help... | June 20, 2023
Coca-Cola bottlers in North America has partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US — through its IT Shared Services Provider CONA Services LLC (Coke One North America) — will deploy Salesforce Consumer Goods Cloud to help streamline operations at contact centers across its territories and provide a 360-degree view of the customer. "The decision to move to Salesforce Consumer Goods Cloud makes sense for CONA. Providing a 360-degree view of the customer, Consumer Goods Cloud gives o...