Coca-Cola bottlers in North America has partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US — through its IT Shared Services Provider CONA Services LLC (Coke One North America) — will deploy Salesforce Consumer Goods Cloud to help streamline operations at contact centers across its territories and provide a 360-degree view of the customer. "The decision to move to Salesforce Consumer Goods Cloud makes sense for CONA. Providing a 360-degree view of the customer, Consumer Goods Cloud gives our bottlers a shared view of every customer interaction, increasing productivity, removing waste and simplifying our systems landscape. Consumer Goods Cloud supports our retail execution processes and delivers on the omnichannel customer experience," said Reinhard Meister, chief executive officer, CONA Services LLC.