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Google Ads launches placement reports for Performance Max campaigns

Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received. ....

Gianpaolo Lorusso , Giuseppe Scollo , George Nguyen , Google Ads , Performance Max , Search Engine Land , Google Ads Insights , Smart Shopping ,

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022
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George Nguyen , Google Ads , Performance Max , Smart Shopping , Advertising Week , Smart Bidding , Google Ads Insights , Search Engine , Search Engine Land ,

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising's new ads and social management pilot; Friday's daily brief

Google launched new products and services for local advertisers at GML:
Auto Suggest ads. Google launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and looks for a related product or service in Google Maps, the ad will auto-suggest the advertiser’s nearby location to that searcher.
Navigational ads. Google also launched the new Navigational ad format for local ads. Navigational ads are shown while you are using Google Maps driving directions. This allows businesses to show their ads while a user is en route to a destination. ....

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
George Nguyen on May 27, 2021 at 11:00 am
Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday.
The company is removing the spend threshold for its Customer Match feature, which should make it useful to more businesses. On the automation front, the Google Ads Insights page is getting a new Demand Forecast that predicts relevant changes to search behavior over the next 90 days, and Performance Max campaigns are rolling out globally as an open beta. ....

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The Google product reviews update was a big one; Friday's daily brief

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs. ....

Barry Schwartz , John Mueller , Glenn Gabe , Gary Illyes , Search Engine Land , Google Discover , Google Ads Insights , Google Ads , Smart Bidding , Keyword Planner , Google Search , Google Search Console , Contributing Editor , Search Engine Roundtable , Cartoon Barry , பாரி ஸ்க்வார்ட்ஸ் , ஜான் முல்லர் , க்ளென் கேப் , தேடல் இயந்திரம் நில , கூகிள் கண்டுபிடி , புத்திசாலி ஏலம் , கூகிள் தேடல் , கூகிள் தேடல் பணியகம் , தேடல் இயந்திரம் வட்ட மேசை , கார்ட்டூன் பாரி ,