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The greatest hits from Google Marketing Livestream, plus Microsoft Advertising's new ads and social management pilot; Friday's daily brief


Google launched new products and services for local advertisers at GML:
Auto Suggest ads. Google launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and looks for a related product or service in Google Maps, the ad will auto-suggest the advertiser’s nearby location to that searcher.
Navigational ads. Google also launched the new Navigational ad format for local ads. Navigational ads are shown while you are using Google Maps driving directions. This allows businesses to show their ads while a user is en route to a destination. ....

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Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out


Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.
Carolyn Lyden on May 27, 2021 at 11:00 am
With the unpredictability of travel last year, Google Ads made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown.
At Google Marketing Live, Google announced three new travel ads products and updates to help partners capture this increase in demand. ....

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