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Google on Choosing the Best Anchor Text Google's Mueller tells how to choose the best anchor text for links Bio 357 Advertisement What’s the Best Practice for Anchor Text? Anchor text is the text used in a link. Anchor text can be “click here” and it can be “Acme Personal Injury Lawyer” and it can be “personal injury lawyer San Diego.” Google’s PageRank algorithm uses anchor text to understand what a page is about. That was the big breakthrough for the founders of Google in 1998. They discovered that search results improved when you used the anchor text (in addition to the tex...

February 22, 2021303 views0 comments A pair of newly published research papers co-authored by Wharton management professor David H. Hsu benchmark and explore commercialization drivers of academic science. The papers find that university research has produced pathbreaking innovations across many disciplines, many of which have been commercialized successfully. Yet, on average, universities capture 16% of the value they help create through licensing revenues or equity stakes in the startups their research spawns. Furthermore, some researchers and universities are much better able to commercia...

Florida Gov. Ron DeSantis proposed new laws Tuesday to combat Big Tech’s “censorship” of right-wing political candidates. “What began as a group of upstart technology companies from the west coast, has since transformed into an industry of monopoly communications platforms that monitor, influence, and control the flow of information in our country and among our citizens,” DeSantis said from the Cabinet Meeting Room. “Used to be that consumers were trusted to make their own decisions about what information to consume, about which leaders to ‘follow,’ abo...

Google Search Core Update December [2020] - Analysis by Qamar Zaman SEO & Website Expert from Dallas, TX SEO from KISS PR a Dallas SEO Company led by Qamar Zaman explains: Learn the impact brought by Google Search's December 2020 Core Update and how your website can recover if it got hit badly. January 29, 2021 21:34 ET | Source: Qamar Zaman Qamar Zaman Dallas, Dallas, Jan. 29, 2021 (GLOBE NEWSWIRE) -- Until now, the SEO community is still speculating about the broad core algorithm update rolled out by Google on the 3rd of December la...