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Samsung has shared a new ad that shades Apple's holdout against RCS. A new short ad arrived for Apple to see, and it is Samsung giving the message regarding the communication divide of not adopting the RCS technology to their smartphones.
Efficient automation will create more employment opportunities than ever in the communication space, says Ivan Ostojic of Infobip. He explains how B2C communication is evolving in the country.
Launching the 'Get the Message' campaign last year to publicise the RCS communication protocol and make it more mainstream, Google has now taken another step in this direction to make RCS (Rich Communications Services) more consumer-friendly by calling 'Chat' RCS on its Messages app.
The iMessage will stay as its main instant messaging feature exclusive for iPhones, unlike Google's.
After launching a campaign to force Apple to adopt RCS, Google has now targeted Apple on the 30th year of SMS.