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Launching the 'Get the Message' campaign last year to publicise the RCS communication protocol and make it more mainstream, Google has now taken another step in this direction to make RCS (Rich Communications Services) more consumer-friendly by calling 'Chat' RCS on its Messages app.
Google in the last few years has been making a serious attempt to improve the messaging on Android with RCS — Rich Communication Services. But it is having trouble convincing Apple to join for a more unified messaging system across mobile platforms. However, Google needs more than Apple to improve messaging on Android smartphones.