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The company has been pushing back on the Rich Communication Services (RCS) standard for more than a year, even as Alphabet's Google and others have pressured the iPhone maker to adopt the technology, the report said.
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Google in the last few years has been making a serious attempt to improve the messaging on Android with RCS — Rich Communication Services. But it is having trouble convincing Apple to join for a more unified messaging system across mobile platforms. However, Google needs more than Apple to improve messaging on Android smartphones.