Google Senior Media Solutions Lead Carolyn Johnson News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It goes without saying that social media and mobile are no longer an optional, nice-to-have for travel brands.
It goes without saying that social media and mobile are no longer an optional, nice-to-have for travel brands. They are an integral part of the business and essential for delivering a great customer experience. Over the past few months Pamela Whitby has been talking to the travel industry to find out where they are focusing their efforts.
It goes without saying that without a clear, well researched and integrated social media and mobile strategy for travel, you may as well pack up and go home. In the run-up to EyeforTravel’s fast approaching Social Media and Mobile Strategies for Travel 2013 event, which takes place in San Francisco from March 18–19, we’ve been hearing from some our top speakers. Here we pull together some of their insights, tips and trends for social and mobile in 2013 and beyond. ....

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