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Lets begin this hour with news on beats. Im joined by eric chemi. Jon erlichman from los angeles. And cory johnson from severn cisco. Jon erlichman, i went to begin with you. Give us the details of this deal. There is 3 billion for the beats business, still relatively a young business. In terms of the reasoning that apple is giving for this deal, there are a few factors. We talk a lot about Technology Companies doing acquisitions for talent. In this case, they are bringing very talented Music Industry players on board. If you think about what beats has been trying to do in its evolution, going...

Secrets to making the perfect toy for children. We discuss all these focus groups, all these tiny workers. Lets begin this hour with news on beats. Im joined by eric cammie. Jon erlichman from los angeles. Severny johnson from cisco. Jon erlichman, i went to begin with you. Give us the details of this deal. There is 3 billion for the beats business, still relatively a young business. In terms of the reasoning that ,pple is giving for this deal there are a few factors. We talk a lot about Technology Companies doing acquisitions for talent. In this case, they are bringing very talented Music Ind...