Ratings. so that is going to be what they are after. so any controversy like this, this is going to be the story of the week. it really depends on how these witnesses turn out. i would just say all three of them will be compelling but i'm not sure that's enough to change minds because yes, the ambassador may not have wanted to be fired but the truth is that's not unconstitutional or illegal. so i think they will be compelling. but does it rise to the level of an impeachable offense is a far different bar. >> bill: part of this cross examination will highlight what the administration has done o...