Top 10 marketing moves from December - The Spirits Business
From a Formula One partnership to celebrity investments, spirits brands closed out the year with another big month of marketing moves.
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From a Formula One partnership to celebrity investments, spirits brands closed out the year with another big month of marketing moves.
Drinks distributor Saluds Spirits has unveiled a Chichibu whisky aged in red wine casks, named Ichiro’s Malt & Grain Red Wine Cask.
The Spirit of Walla Walla event showcases Valley distillers and mixologists.
Some might have wondered where the heavenly smell of barbecue is coming from as they stroll through downtown Walla Walla.
Indians have taken a liking to made-in-India single malts. But brands are struggling with supply and taxation troubles.India now makes some of the best single malts. There are at least nine brands and many of them have bagged international awards. This, in turn, helped shore up domestic sales