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Our Grand Adventure

Why MGM’s strange, doomed theme park of the ’90s was a touchstone of a generation — and radically ahead of its timeThe MGM Grand Adventures Theme Park was born in the Las Vegas backlot of the brand-new world’s largest hotel on December 18, 1993, and died for its business sins less than seven years later. The 33-acre park — about half the size of Disneyland’s appendage, California Adventure — was a celebration of a hypothetical studio with hypothetical sets for hypothetical movies. The core attraction was a river tour along which fake films with names like Temple of Gloom and Jungle Storm were being fake-shot. It was an unwitting mockumentary, a trip behind the scenes of scenes that never happened, an investigation of the façades of façades to reveal the plywood plank of absurdity on which real blockbusters, dumb as the fake ones, rested.When you got off the raft, you could explore such environments as turn-of-the century Brooklyn, French Street, and Asian Village. These, too, represented nothing but what they were; they evoked neither movie sets nor the places themselves, but rather the earnestness of propping up enough wood and stucco to transform one little corner of the desert for one kid on one fine day. You could wander half a block through Old England and capture the faux Tudors on your point-and-shoot Yashica; you could see an arrow-shaped sign pointing to a New Yorkish pawn shop. There was a roaming costumed lion who was supposed to represent the MGM logo’s regal Leo but was, for some reason, named Looey. Parents paused to photograph their children hugging this stranger.The park’s thematic underdevelopment could be a gift for the crowded mind: The Grand Adventure could be whatever you wanted it to be, if you had the imagination to make it something. Or maybe you’d just forget it: Visit YouTube today, 21 years after the park’s demise, and you’ll find, beneath videos shaky and sure, the comments of thirtysomethings grateful for the reassurance that this dimly recalled place was not just a dream. The execution was not, as a new generation of marketers would put it a decade later, “sticky.”But here’s the irony: In the memories of Las Vegans of my generation — the one so eclipsed and disemboweled by time that it can only sign its name “X” — it’s precisely the slippery randomness of the place that makes it stick as an all-purpose synecdoche for Family Vegas, the Strip’s audacious, Disney-tinted rebranding experiment that lasted roughly from the completion of the Excalibur in June 1990 until September 2000, when Grand Adventures closed to the general public. The park was, for a while, so oblivious to the value of its own real estate, so wackily invested in being all things to all families, so devoted to fulfilling our platonic vision of a theme park, that in retrospect it seems almost imaginary.Grand Adventures was born too late, on the wobbly pontoon bridge between the age of presence and the coming epoch of telepresence. By 1995, with the introduction of Internet Explorer, the Web would become not only mainstream, but almost obligatory in American life; lived experience began its gradual shrinkage to the size of a human palm, where fellowship would reside on screens and joy would become a solitary sport. Read into that what you will. It’s taken 30 years, two of them as masked shut-ins, to realize that we need each other in the flesh. Humans, if they don’t kill each other first, are ready to become the new old big thing. It’s good for families to be somewhere and do something with other members of the species: That’s the logic of Area 15 and the High Roller and the revivified and relocated Wet ’n’ Wild. It’s the logic of the sporting venues sprouting like mushrooms on every second street-corner. It was the doomed logic of Grand Adventures. It doesn’t seem so doomed anymore.On the eve of its debut, Grand Adventures seemed almost like a whim, a fine gift to Young Vegas. But it was pure poetic business strategy, blindered in hot pursuit of tourist gold. For our generation, one quick with irony — especially when it came to the exploits of the Gekko set — and well-schooled by a folk-rock revival, it was easy to imagine some new Dylan marking the occasion with acidic glee: The bosses with money thoughtThe Boomers with children could beBrought to the city where they’dDrop off their children atThe gates of Adventure thenTurn back to the darknessFor a drink and a smokeAnd a bad hand of blackjack.The parents, went the theory, were far too attached to their children to leave them at home with a grandma or grandpa or sitter. But if Boomer parents were too attached to leave the kids at home, why would they suddenly feel comfortable dropping them for the day at a theme park in the backlot of a Vegas hotel?Ponder that.Who remembers this place fondly, and why? Not the Boomer parents, who weren’t that impressed in the first place, nor their Boomerkids, the ones who thought they’d been dreaming all this time. The memories are sharpest for the long-lost pre-digital teens of the early ’90s, the ragged wanderers of Gen X, kids hatched in the Swinging Seventies, latchkey survivors of front-yard football and parental divorce and the death throes of disco and the lingering sounds of Queen and the long, long hours waiting for someone to come home. These kids, free-range from the start, knew what it was like to play sports that were not organized, to make a best friend after a fistfight, to come home with a bruise. What they didn’t know was the heart of their inimitable city, because the Strip never wanted them around. Then came word that the new MGM would have a theme park — a beachhead from which a restless underage cohort in big hair and flannel could lay claim to the forbidden city. Or at least land a summer job.Like a lot of cool ideas that turn out disappointing, Grand Adventures was sweetest of all before it existed and after it was gone. In the prospective tense, it could still turn out to be anything; in the retrospective tense, it could be remembered as better than it was.What can you say about X, a sign consciously signifying both anything and nothing? X accelerated the country’s micro-fracturing from culture into subcultures. X earnestly carved the terrain once known as pop into fan fiefdoms long before niche passions, hopped up on the power of social media, coalesced into the paradox of Collective Niche Fandom and became the very essence of pop. But X was not obsessed with being known. X created ’zines with circulations so low that you could have drawn each copy by hand. It didn’t really matter: The thing had been made and it was nothing more than what it was, an experience that didn’t need to be known. It happened, photographs or not. Because film costs money, you know.And so Generation X was a perfect match for a theme park that was bound to be forgotten. The experience economy was not yet what it is today, which is to say, the economy of life not so much lived as repackaged for follower approval. It was enough, in that sliver of time between the opening of Grand Adventures and the crowning of the Web as the imperial power of our End Times, to share an experience in person with four people you knew and laugh about it — or at it — the next day before allowing it to fade in your mind into the pleasant haze of non-Instagrammed legend.There was a little coaster called Lightning Bolt that whisked you through the dark but not quite to space. There was a sweet high-tech motion-and-screen ride called Deep Earth Exploration that plunged you down through the magma. There were, particularly toward the end, carnival-style rides like the Zipper, rides parked on the pavement, rides with no larger ambition than to raise your heart rate and empty your gut. There was a ride through Colorado rapids; the age of Family Vegas loved nothing so much as water. And of course there was a ride that dropped you from a very great height: Your stomach would join with your throat and you could scream without sound because your stomach was blocking the sound and you’d l

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MSNBC Reports-20220314-13:58:00

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Alex Witt Reports-20220319-17:59:00

the mountains, or the sea shore. into the city, or far from it. you and all your friends, or just you and the open sky. the experiences we never forget come from the choices we make. including this one. the wagoneer. or the grand wagoneer. grand adventures. the choice is yours. every business is on a journey. and along the ride, you'll find many challenges. ♪ your dell technologies advisor can help you find the right tech solutions. so you can stop at nothing for your customers.

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FOX Friends First-20220315-09:31:00

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FOX and Friends-20220316-11:41:00

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The Cross Connection With Tiffany Cross-20220319-15:27:00

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Ayman-20220320-01:35:00

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Craig Melvin Reports-20220316-15:44:00

renewed push for military help. p you happen to be a dog. the mountains, or the sea shore. into the city, or far from it. you and all your friends, or just you and the open sky. the experiences we never forget come from the choices we make. including this one. the wagoneer. or the grand wagoneer. grand adventures. the choice is yours. it's time to say goodbye to appliance heartbreaks. and hello to new quality finds you'll love on wayfair. you can always get the brands you trust. the support you need. and dependability you can count on.

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FOX and Friends-20220321-10:49:00

we will keep an watch on it. >> janice: you got it. >> ainsley: dakota meyer just returned home from poland border area. helping ukraine fight back. how this family run company got $200,000 of weapons over there to the ukrainians. ♪ ♪ the mountains, or the sea shore. into the city, or far from it. you and all your friends, or just you and the open sky. the experiences we never forget come from the choices we make. including this one. the wagoneer. or the grand wagoneer. grand adventures. the choice is yours. as a struggling actor, i need all the breaks that i can get. at liberty butchemel... cut. liberty mu... line? cut.

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Yasmin Vossoughian Reports-20220320-20:57:00

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