on 10 Mar 2021 Markets for Irish beef show signs of improvement Mark Zieg, beef sector manager, Bord Bia, looks at how Irish beef is performing in export marketswhich remain severely disrupted by COVID-19. SPONSORED With St Patrick's Day putting the global spotlight on Ireland, it is an ideal time for a promotion drive internationally on Irish beef. The beef trade has come through what is traditionally the quietest time of the year, as consumers post-Christmas tend to be in a frugal mood, planning to indulge and spend less and with few social occasions that involve spending on the more e...