Page 14 - Green Claims Code News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The Competition and Markets Authority (CMA) published its Green Claims Code just over a year ago, in September 2021, to help businesses understand how to

The UK’s Financial Conduct Authority is proposing a package of new measures to tackle greenwashing including sustainability labels.

To most passerbys the street-side advert wouldn’t merit much interest. There’s a monochrome, off-center perspective of tree rings, along with the main text: “Climate change doesn’t do borders.” A second sentence goes on to describe how HSBC is helping plant two million trees. But not everyone agreed with the message of the article. After receiving 45 complaints, the Advertising Standards Authority in the United Kingdom declared that the bank had misled customers. 

Justine Sacarello of KPMG explains what greenwashing is, why it matters, and how to avoid it.

The UK Competition and Markets Authority will scrutinise eco-friendly and sustainability claims by ASOS, Boohoo and George at Asda about their clothing, footwear and accessories....