Recent draft legislation on its way to the European Parliament and Council commonly known as the Greenwashing Directive (officially the Green Claims Directive) plans to introduce stricter measures to stop greenwashing (claims an organisation makes that their products are environmentally sustainable when they are, in fact, not).Is greenwashing only an ‘industrial disease’? Just corporations? Just industry? The European Commission makes that clear. In their short press release for the publication of their draft Directive, they mention the word “company” seven times in reference to greenw...