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As more cosmetics businesses strive to become greener, achieving a sustainability certification can be a great way to differentiate your business and show your customers that you’re an ethical company that prioritises their eco concerns.
Key claims capturing consumer interest include "environmentally friendly" (62%), sustainable packaging (60%), low carbon/carbon-neutral (58%) and sustainable sourcing (56%).
Key claims capturing consumer interest include "environmentally friendly" (62%), sustainable packaging (60%), low carbon/carbon-neutral (58%) and sustainable sourcing (56%).