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As more cosmetics businesses strive to become greener, achieving a sustainability certification can be a great way to differentiate your business and show your customers that you’re an ethical company that prioritises their eco concerns.
As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.
As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.