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As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.
Whether it be moving from dark to light or dusk to dawn, the 2025 Colour of the Year gives designers, such as Dior, the freedom to express their own visions of this period of immense change.
The global authority on consumer and design trends, WGSN, announced Future Dusk as the Color of the Year.
PRAVANA has released three new ChromaSilk VIVIDS colors to add to their purple portfolio. Check out the Digital Purple Palette!