The Drum | Liquid Death Sets Out To Prove Its Water And Iced Tea Tastes Better Than Back Sweat
The canned water brand, which has made waves with its viral marketing stunts, is back with a new ad starring Zach “Zackass” Holmes.
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The canned water brand, which has made waves with its viral marketing stunts, is back with a new ad starring Zach “Zackass” Holmes.
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The video takes its cues from Saturday morning commercials and launches merchandise that turns the brand’s motto into a bloody-fun collectible.
How ‘distrust of corporate marketing’ inspires Liquid Death’s zany partnerships. From PR Week
“Hard to Kill,” a departure from outrageous brand stunts, is more in line with the recent heartfelt campaign, “Not a Waterboy.”