Global Business Leaders And Change Makers To Headline MarketingPulse Online
Opening the conference with a discussion on connecting brand values with consumers is Bryan Meehan. CEO and Executive Chair of Blue Bottle Coffee—a brand that has built a cult following internationally and successfully launched in Hong Kong last year—Meehan combines his role as a caffeine connoisseur with his passion and commitment to the environment and sustainable business practices. He shares how the brand has successfully marketed a coffee lifestyle, how Blue Bottle Coffee is embracing impactful marketing, and how the brand has gained credibility as an industry disruptor. Other notabl...