EU Does Not Fear New Political Ad Rules Impacting Brands
New policies are set to be introduced to ban political micro-targeting ads and the use of children’s data.
Source: adweek.com
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IAB Welcomes European Political Unity On The Digital Services Act
IAB Europe has welcomed a decision by the European Council and European Parliament to uphold the original vision of the Digital Services Act, as set out by the European Commission.
Source: thedrum.com
European parliament backs big limits on tracking ads – TechCrunch
The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pressure on Big Tech business models that rely on pervasive tracking and profiling of users to target ads — with adtech duopoly Facebook and […]
Source: techcrunch.com
Inside a European push to outlaw creepy ads – TechCrunch
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but are now entering the last stretch of negotiations ahead of becoming pan-EU law. If they succeed it could have […]
Source: techcrunch.com