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MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies Share Article “The Great Identifier Solutions Debate” will bring together industry’s top identifier solution providers in sessions that enable marketers to make informed decisions as they navigate seismic industry changes If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future. NEW YORK (PRWEB) ...

17 March, 2021 With a shortened winter testing programme now complete, there is much to discuss about how it impacts the rapidly approaching season. On what was supposed to be the day of the 2021 Australian Grand Prix, the lights went green in Bahrain as the teams hit the track for the first time since the Abu Dhabi Grand Prix in which Red Bull’s Max Verstappen stormed to a convincing victory ahead of both Mercedes challengers. The changes to the cars have been well-documented with the most pronounced alterations being the slightly heavier new-spec Pirelli tyres and the new floor rules, whi...

Seventy-six of Australia’s top doctors and scientists, including several Queenslanders, have demanded a pardon for child killer Kathleen Folbigg.

Seventy-six of Australia’s top doctors and scientists, including 12 from NSW, are demanding a pardon for child killer Kathleen Folbigg.

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50% Share Article MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups “The MMA always tackles the toughest marketing challenges, particularly when it comes to data and marketing optimization. Empirical evidence and analytics validate OBM2 as the most effective approach to improving ROAS.” said Norman de Greve, CMO, CVS Health, and Chair of MMA’s North Ame...