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MMA Global to Host Third Annual MATT Unplugged Virtually with Leading Marketers and Analysts Share Article This year’s event will discuss and define the technologies shaping the future of multi-touch attribution As marketers rethink and redesign their marketing attribution strategies and tactics in the always-evolving digital landscape, it’s critical they have the ability to hear and learn about their options from industry leaders. NEW YORK (PRWEB) May 13, 2021 MMA Global, the industry organization dedicated to architecting ...

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50% Share Article MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups “The MMA always tackles the toughest marketing challenges, particularly when it comes to data and marketing optimization. Empirical evidence and analytics validate OBM2 as the most effective approach to improving ROAS.” said Norman de Greve, CMO, CVS Health, and Chair of MMA’s North Ame...