Real Life Business Lessons # 10: Put your clients first and play to win…
Gregor is one of the most successful life insurance advisors in the country. In 1984 he had just finished a University degree in business studies with a major in marketing. Gregor discovered that unless you were an A class student you couldn’t get into a role working in the marketing departments for large businesses. The head of the marketing department at the University said to Gregor that most marketers don’t go into the marketplace first and therefore don’t have a feel for what the marketplace looks like. So he suggested to Gregor that if you want to be really good at marketing ...
Source: stuff.co.nz