Bank of Ireland Stresses the Importance of the F Word in New Campaign
Bank of Ireland Stresses the Importance of the F Word in New Campaign April 9, 2021 Bank of Ireland has launched a new nationwide campaign aimed at tackling the taboos that surround talking about personal finances. Fronted by Emmy Award-winning TV and radio broadcaster personality Baz Ashmawy, the new campaign puts a different spin on the tender subject of saying the ‘F Word’ or, as some people like to call it, finances. Research carried out by the bank shows that talking about finances remains one of our biggest social taboos along with sex, religion and death. One in four (25%) said the...
Source: adworld.ie
