In the world of marketing is research now considered a friend or foe?
Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich
Source: irishtimes.com
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Irish Farmers Journal named 2023 Media Brand of the Year
Irish Farmers Journal named 2023 Media Brand of the Year 2023-04-28
Source: farmersjournal.ie
Brands should not continually zig-zag, claims Unilever CEO
Brand purpose and sustainability is not just financially prudent, it’s essential for growth
Source: irishtimes.com
Openings for ad tech in a post-cookie world
Retail media is the great opportunity of the year – and maybe of the decade
Source: irishtimes.com
Why advertisers should never stop searching for black swans
Brilliant campaigns transcend advertising, make a mark on culture, and create fame
Source: irishtimes.com