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In the world of marketing is research now considered a friend or foe?

Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich ....

United States , Dave Winterlich , Donald Trump , David Cullen , Byron Sharp , Opinions Market Research , Bass Institute For Marketing Science , Marketing Society Of Ireland , Association Of Irish Market Research Organisations , Bill Bernbach , Try Harder , Inside Marketing , Marketing Society , Irish Market Research Organisations , Ehrenberg Bass Institute , Marketing Science , How Brands Grow , Make America Great Again , Insidemarketing Advertisingfeature ,

Company Outsider: Consolidation in the Air at Tata Group

A weekly newsletter that keeps track of the business of companies. ....

New York , United States , Subhash Chandra , Nitin Paranjpe , Patrick Pouyanne , Divneet Singh , Harish Manwani , Rakesh Mohan , Vinod Kannan , Alan Jope , Sundeep Khanna , Saikat Chatterjee , Paul Polman , India Ltd , Air India Express , Adani New Industries Ltd , Tata Group , Punjab National Bank , Carlyle Group , Singapore Airlines Ltd , Air India , Airlines Ltd , Housing Finance Ltd , Singapore Airlines , Adani Green , Air India Ltd ,

Advertising guru rails against narrow view of creativity

Martin Sorrell discusses the ad agency landscape and his new venture S4 Capital ....

United Kingdom , Martin Sorrell , Don Draper , Marion Harper , Times Media Solutions , Plastic Products , Sir Martin Sorrell , Inside Marketing , Mad Men ,

Saving quality journalism: How can newsrooms compete?

How do you get your news? For many people, the answer will depend on age ....

New York , United States , United Kingdom , Gareth Hickey , York Times Company , Pew Research , Reuters Institute For The Study Of Journalism , Reuters Institute , Dublin Based Noa , Inside Marketing , New York Times Company , Cover Audio ,

Is the open-plan office just an illusion of collaboration?

We are going through a period of deconstructing what the office is all about ....

Bruce Daisley , Clayton Christensen , Inside Marketing , Eat Sleep Work Repeat ,