In the world of marketing is research now considered a friend or foe?
Research doesn’t trump creative but should inform it, David Cullen tells dentsu chief strategy officer Dave Winterlich
Source: irishtimes.com
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Company Outsider: Consolidation in the Air at Tata Group
A weekly newsletter that keeps track of the business of companies.
Source: livemint.com
Advertising guru rails against narrow view of creativity
Martin Sorrell discusses the ad agency landscape and his new venture S4 Capital
Source: irishtimes.com
Saving quality journalism: How can newsrooms compete?
How do you get your news? For many people, the answer will depend on age
Source: irishtimes.com
Is the open-plan office just an illusion of collaboration?
We are going through a period of deconstructing what the office is all about
Source: irishtimes.com