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The report ‘The Next Normal: The Rise of the Contactless Economy’ covers deep findings of the impact of a contactless world on consumer behaviour and sentiment of the Gen Z and millennial audiences from urban India
It’s a finding of its report on the rise of the contactless economy.
Photo by CardMapr.nl on Unsplash Dentsu India’s Data Sciences Division has unveiled ‘The Next Normal: The Rise of the Contactless Economy' study under its consumer insights wing Dentsu Marketing Cloud (DMC) Insights. The report looks to uncover the impact of a contactless world on consumer behaviour and sentiment of the Gen Z and millennial audiences from urban India. Key highlights of the report: Willingness to try lesser-known brands: 70% expressed a willingness to purchase products from a lesser-known brand The Growing Virtual Wallet: Close to 60% of transactions ...