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Pandemic Effect: 70% millennials open to trying lesser-known brands - dentsu India report


The report was released by dentsu’s specialist consumer insights wing DMC Insights.
15 May, 2021 - 01:56 PM IST     |     By indiantelevision.com Team    
MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are struggling to mitigate the crisis, which has not only impacted consumer sentiments, but altered their purchase habits, and demand for products and services.
According to a new report released by the Data Sciences Division of dentsu India, over 70 per cent of millennials and Gen Z consumers in Urban India are now willing to purchase products from a lesser-known brand. It also found that close to 60 per cent of transactions of its surveyed audience claim was fulfilled via virtual wallets- 23 per cent via credit and debit cards and the remaining through cash. Google Pay continues to enjoy a lion’s share followed by Paytm. ....

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