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The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy and Data Kraków, Poland; 16th February 2023: Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement...
Over half of marketers say measuring customer engagement metrics are important, but marketers lack resources to measure them regularly SALESmanago CMO calls for marketers to show customers some love this Valentine’s Day Kraków, Poland; 13th February 2023: 64% of eCommerce marketers haven’t measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all...
eCommerce sales in Europe drop on Saturday 28th May, the same day as the Champions League final Businesses see growth with lean marketing, despite significant disruptors across the year including the war in Ukraine and cost of living crisis Kraków, Poland; 19th January 2022: The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final...
74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of marketing teams struggle to prove ROI in the face of cuts, with majority feeling only partly aligned to their CEO Kraków, Poland, 14th November: Seventy four percent of CMOs have either seen - or are facing - cuts to their marketing budgets...
New Delhi [India], October 4 (ANI/PNN): In overwhelming response to the first edition of the BEAUTY&YOU program, The Estee Lauder Companies (ELC) and NYKAA have announced the extension of the application period until October 7, 2022