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The fork in the road: Influencer activation vs celebrity endorsement

Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.

Switzerland , India , Swiss , Swiss-army , Instagram , Glam-maze , Guest-article , Celebrity-endorsement , Influencer-advertising , Ramya-ramachandran , Influecer-marketing

From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure

Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.

Delhi , India , Japan , Mumbai , Maharashtra , Japanese , Gautam-patil , Chhatrapati-shivaji-terminu , Indian-railways , Indian-railways-stations , Iron-pillar , Guest-article

Navigating the horizon: Unveiling emerging trends in D2C brand marketing

Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.

Instagram , Facebook , Marketing , Guest-article , D2c , Deep-bajaj ,

How nostalgia is no longer authentic

Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.

Bandra , Maharashtra , India , Calcutta , West-bengal , Lucknow , Uttar-pradesh , Shiraz , Fars , Iran , Italy , Jaipur

Trending in the D2C world: Global selling

Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.

India , United-states , America , International-brands-of-indian , Walmart , Middle-east , South-east-asia , Amazon-global , Wow-skin-science , Northern-americas , International-brands

Political campaigns are always a challenge! How can PR agencies partner them?

Our guest author delves into political PR, unveiling the challenges faced by agencies in steering campaigns and establishing credibility.

Guest-article , Ganapathy-vishwanathan , Politics ,

Is minimalism overrated?

Is the ubiquitous trend of minimalism in design diluting brand distinctiveness? Our guest author shares insights on the impact of homogenisation.

United-states , American , Frank-lloyd-wright , Starbucks , Facebook , Google , Kingfisher , Linkedin , Adidas , San-serif , Marketing , Guest-article

The power of brand collaborations in building brand equity

Our guest author discusses brand partnerships, the power of shared values, creative convergence, and crafting extraordinary consumer experiences.

Warner-bro , Baskin-robbins-india , Brand-equity , Partnership , Guest-article , Brands , Collab ,

How the D2C mindset reshapes omni channel revenue strategies for brands in India

Our guest author dives into the the intricacies of D2C as a powerful force in the ever-changing landscape of consumer-centric innovation.

India , Vietnam , Republic-of , Bharat , Instagram , Youtube , Great-indian , Guest-article , D2c ,

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