The fork in the road: Influencer activation vs celebrity endorsement
Our guest author weighs the pros and cons of influencers versus celebrities in the grand battle for brand recognition in the modern market.
Source: afaqs.com
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From Mumbai's CST to Japan's innovations: Exploring the essence of impactful public infrastructure
Our guest author's keen observations span the dichotomy of natural and man-made design, revealing the profound impact of both on our daily lives.
Source: afaqs.com
Navigating the horizon: Unveiling emerging trends in D2C brand marketing
Our guest author delves into D2C brand marketing trends like immersive storytelling, data-driven personalisation, and sustainability.
Source: afaqs.com
How nostalgia is no longer authentic
Our guest author explores the need for a Heritage Brand Consortium to put a price on authenticity in the face of a culture of counterfeits.
Source: afaqs.com
Trending in the D2C world: Global selling
Our guest author discusses the emergence of Indian D2C brands as global players, paving the way for a new era in international consumerism.
Source: afaqs.com