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美邦的步行街红利与周杰伦陷阱_投资界

美邦的步行街红利与周杰伦陷阱_投资界
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抓住年轻人，李宁还有多远的路要走？-钛媒体官方网站

抓住年轻人，李宁还有多远的路要走？-钛媒体官方网站
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安踏与运动鞋服界"茅台"的距离- DoNews专栏

但分销代运营转直营，也意味着原有的低毛利的批发模式转向高毛利的零售模式。对安踏主品牌毛利润并不友善。
其次，安踏一直走的大众性价比的路线，然而性价比的品牌一直以来都难引领国际运动鞋服的潮流。据观测，安踏目前是赞助了许多国内体育赛事，但赞助的国际体育赛事却屈指可数，还主要是耐克及阿迪达斯作为赞助商。
另外，是定位与设计上的问题。安踏由于长期走性价比路线，导致公司一直是“平价、土味”的代名词。目前，李宁因“国潮”出圈，还登陆了巴黎时装周在全球掀起了“国潮热”，2021年同时在巴黎时装周发布的最新春夏系列，分为“地、水、火、风”四个色系。
李宁的出圈，对安踏的威胁可不算小。但两家的问题在于，看似国潮是能出圈，但引领国际潮流靠的是品牌，即研发实力。
近几年，安踏� ....

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期待有你同行！2021年第五届海口"以爱之名圆梦微心愿"网络公益活动启动_国内新闻_新闻中心_沈阳网

期待有你同行！2021年第五届海口"以爱之名圆梦微心愿"网络公益活动启动_国内新闻_新闻中心_沈阳网
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期待有你同行！2021年第五届海口"以爱之名圆梦微心愿"网络公益活动启动-新闻中心-南海网

期待有你同行！2021年第五届海口"以爱之名圆梦微心愿"网络公益活动启动-新闻中心-南海网
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