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Coach New York, a US-based fashion brand that specializes in leather handbags, luggage and accessories, will open 12 more outlets across China this year, its top executive said, as the country boosts policy support to increase consumer spending and unleash purchasing power.

Driven by China's offshore duty-free shopping policies in the Hainan Free Trade Port, and soaring demand for premium and diversified alcohol products, Remy Cointreau Group, the French spirits company, will introduce more products and expand its sales in duty-free channels in the country's lucrative market, said a senior executive.

With China expanding several programs to encourage multinational corporations to play a bigger role in driving its economic growth, Mondelez International Inc, a United States-based snacks manufacturer, is offering cake products for the first time in the country this year and has pledged to invest more in digital solutions, said a senior executive.

Manufacturing is leaving China for cheaper countries. To survive, Chinese factories are trying to create their own global brands to sell their goods.