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Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK. Dentsu is to fold Manchester-based creative agency BJL, which it acquired in 2019, into DentsuMB UK. The move will unite over 120 UK employees under one roof as a ‘national creative agency’. The combined agency will operate under the DentsuMB brand, led by DentsuMB UK chief executive Gareth Collins. Veteran BJL chief executive Nicky Unsworth, managing partner Jackie Holt and finance director Iain Kerr will step down from the business this week having successfully guided the integration. What is DentsuMB? The unification drive forms part of a broader Dentsu strategy to establish DentsuMB and Isobar as the one and only ‘creative heart’ of the network. ....