Behind Jolt Digital's mission to bring more science to media planning
By Charlotte McEleny-06 April 2021 04:08am Jolt Digital's Sebastien Lepez discusses J-Cal launch With strong competition between agencies, creating IP or technology is one strategy to standing out. The Drum speaks to Jolt Digital founder Sebastian Lepez about his ambition to transform the media buying process, and win a few clients along the way. Independent agency Jolt Digital has launched its own planning tool, J-Cal, which aims to replace ‘gut feeling’ with technology and science, a move that founder Sebastian Lepez believes is a long time coming from agencies. Lepez s...
Source: thedrum.com