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Walch parent company picks Havas Media to grow presence in SG

Whealthfields Lohmann noted that the account is effective immediately. ....

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Behind Jolt Digital's mission to bring more science to media planning

By Charlotte McEleny-06 April 2021 04:08am
Jolt Digital s Sebastien Lepez discusses J-Cal launch
With strong competition between agencies, creating IP or technology is one strategy to standing out. The Drum speaks to Jolt Digital founder Sebastian Lepez about his ambition to transform the media buying process, and win a few clients along the way.
Independent agency Jolt Digital has launched its own planning tool, J-Cal, which aims to replace ‘gut feeling’ with technology and science, a move that founder Sebastian Lepez believes is a long time coming from agencies.
Lepez says he set out to make a tool that removed the cost and resource needed for media mix modelling, or econometric-based studies, which was previously only in reach of the world’s biggest advertisers and agencies. ....

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TPG Mobile taps JOLT Digital for digital duties

TPG Mobile taps JOLT Digital for digital duties
Details
25 January 2021
TPG Mobile has appointed JOLT Digital to handle digital media planning and buying for a year, after six months of courting. The account will be led by strategy and planning director Jonathan Ng, who joined the agency last year, and work for the youth campaign and senior plan campaigns have gone live.
Founder and CEO Sebastien Lepez (pictured below) told
MARKETING-INTERACTIVE that the team proposed an approach based on JOLT s mission, which is to bridge the gap between traditional media agencies and emerging technology. This is a strategy we believe can help TPG stay ahead of the game to increase ROI and grow its business, he added. ....

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