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H&R Block turns tax season into over-the-top game show via The Works July 1, 2021 8:24 H&R Block is encouraging Australians not to wing their tax returns in the latest campaign from Capgemini’s The Works, ‘Don’t Wing It, Ka-Ching It’. The campaign sees a contestant competing, and losing, in the fictitious ‘Wing It’ game show, only for their problems to be solved once they visit an H&R Block office. The 30-second spot sees the competitor attempting to file their tax returns, while being pelted with balls, getting a net dropped on them, and getting shot by the Capital Gains Cannon.

February 12 2021, 9:20 am | BY Ricki Green | 10 Comments The Works has appointed AWARD School graduates Katy Hulton and Elly Pipiciello to further strengthen its creative team following new business and organic client growth.   Copywriter Hulton (right) and art director Pipiciello (left) were named top 10 students in New South Wales in the AWARD School class of 2020. Says Guy Patrick, creative director at The Works, part of RXP Group: “We first met Katy and Elly when they were doing AWARD School and we’re stoked to see them do as well as they did. Starting a job in a new industry ...

The Works and Goodman Fielder tease curiosity in new campaign December 21, 2020 10:31 Creative agency The Works and Goodman Fielder have launched an unbranded campaign for Holbrooks Worcestershire Sauce. Across PR, social media and OOH, a series of cryptic facts and observations about the sauce will be shared, driving consumers to whatsthatsauce.com.au to find out more. The Works creative director, Guy Patrick, said: “This is not about pack shots and logos, in fact quite the opposite. This is about having some fun with Australians and asking them to guess the brand. It’s about engaging t...

December 21 2020, 10:04 am | BY Ricki Green | 12 Comments It’s hard to pronounce and even harder to describe. It’s the mystery ingredient most of the time and makes a bacon sandwich taste that much better. What is it? Well, we’re not telling. Creative agency The Works and Goodman Fielder have launched an unbranded campaign for a curious and often misunderstood sauce that has a myriad of uses.   Across PR, social media and OOH, a series of cryptic facts and observations – ‘Made with everything you hate for a taste you’ll love’, ‘It can be kept in the pantry or the fridg...

Clueless, degrading and horrible. people compared you to the villains in trading places. >> don't i know you two guys? >> step inside. >> reporter: well, patrick's so-called journey man hacker get a job? no. will there will be a laptop on sale on 58th tomorrow? probably. you had to make a proposition. >> yeah. >> reporter: what was that like? >> he was very charming the minute i walked up like hey. i was like, hi. i'm patrick. he's like i'm leo. >> reporter: this is leo. as a kid, he was obsessed with science, astrong me, physics, he fell in with the wrong crowd, became a father too soon and l...