How Modibodi shattered taboos to engage a new audience
The making of Modibodi’s TikTok-first series provided new challenges and opportunities for the creative team bringing it to life.
Source: adnews.com.au
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I'm Dying Inside: Modibodi creates modern period drama made for gen-z via Howatson+Company – Campaign Brief
Life's a lot... and then you get your period. Global absorbent apparel brand Modibodi with Howatson+Company, has created a binge-worthy, social-first period drama, designed to appeal to a Gen Z audience and celebrate the brand’s latest collection of period undies: ModiBasics.
Source: campaignbrief.com
Modibodi's 'I'm Dying Inside' via Howatson+Company
A modern period drama to launch its latest Gen-Z collection of period undies: ModiBasics.
Source: adnews.com.au
The Works appoints AWARD School grads Katy Hulton + Elly Pipiciello to bolster creative team
February 12 2021, 9:20 am | BY Ricki Green | 10 Comments The Works has appointed AWARD School graduates Katy Hulton and Elly Pipiciello to further strengthen its creative team following new business and organic client growth. Copywriter Hulton (right) and art director Pipiciello (left) were named top 10 students in New South Wales in the AWARD School class of 2020. Says Guy Patrick, creative director at The Works, part of RXP Group: “We first met Katy and Elly when they were doing AWARD School and we’re stoked to see them do as well as they did. Starting a job in a new industry ...
Source: campaignbrief.com