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The Works and Goodman Fielder tease curiosity in new campaign
December 21, 2020 10:31
Creative agency The Works and Goodman Fielder have launched an unbranded campaign for Holbrooks Worcestershire Sauce.
Across PR, social media and OOH, a series of cryptic facts and observations about the sauce will be shared, driving consumers to whatsthatsauce.com.au to find out more.
The Works creative director, Guy Patrick, said: “This is not about pack shots and logos, in fact quite the opposite. This is about having some fun with Australians and asking them to guess the brand. It’s about engaging the curious people out there and piquing their interest. ‘What’s that Sauce’ is half parlour game, half ad campaign, which considering its heritage makes a lot of sense.” ....

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