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Who lived at your place? A pony lived at mine


Who lived at your place? A pony lived at mine
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Opinion
Richard GloverBroadcaster and Sydney Morning Herald columnist
January 8, 2021 4.11pm
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Here’s my latest lockdown game, playable by as few as one person, alone at a computer, and therefore perfect for these difficult times. It’s called Lockdown House Hunt and all you need is the address of a house that’s been around for a while – your own, that of someone famous, or just a place down the road.
The game started a week ago when I was planning a visit to Concord. It was there, in a backyard shed, that Mervyn Victor Richardson created the first prototype of his rotary lawnmower, famously using an old jam tin as the petrol tank and a billy cart to provide the wheels. ....

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The Works and Goodman Fielder tease curiosity in new campaign


The Works and Goodman Fielder tease curiosity in new campaign
December 21, 2020 10:31
Creative agency The Works and Goodman Fielder have launched an unbranded campaign for Holbrooks Worcestershire Sauce.
Across PR, social media and OOH, a series of cryptic facts and observations about the sauce will be shared, driving consumers to whatsthatsauce.com.au to find out more.
The Works creative director, Guy Patrick, said: “This is not about pack shots and logos, in fact quite the opposite. This is about having some fun with Australians and asking them to guess the brand. It’s about engaging the curious people out there and piquing their interest. ‘What’s that Sauce’ is half parlour game, half ad campaign, which considering its heritage makes a lot of sense.” ....

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