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Advertisers Too Often Look At The Last Click

Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands ....

Hadassa Gerber , Comparisons Study ,

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting ....

United States , Hadassa Gerber , Comparisons Study , African Americans ,

Study: Local US TV news 10x larger audience than SVoD

TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audi ....

United States , New York , Hadassa Gerber , Los Angeles , Prime Video , Chief Research Officer , Nielsen Gauge ,

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets ....

New York , United States , Hadassa Gerber , Los Angeles , Amazon Prime Video ,

Local TV measurement study launched in the US

Local TV measurement study launched in the US ....

Jon Watts , Hadassa Gerber , Betsy Rella , Patti Cohen , Keith Kazerman , Ashwini Karandikar , Coalition For Innovative Media Measurement , Research Data , Technology Data , Innovative Media Measurement , Sequent Partners , Managing Director , Research Officer , Cross Platform ,