MrBeast Burger team on influencer 'ghost kitchens' and expansion plans
YouTube star MrBeast launched a virtual restaurant brand, MrBeast Burger, in December. The team has sold over 1 million sandwiches and is now looking to expand to 1,000 locations by the end of Q2. Insider spoke to MrBeast's launch partner, Virtual Dining Concepts, to learn more about the business of influencer "ghost kitchens." When YouTube star Jimmy Donaldson (MrBeast) posted a video about opening a burger joint in December, it seemed like just another stunt to drive video views. The 22-year-old creator, known for spending lavishly on subscriber challenges and cash giveaways, created a po...
Source: businessinsider.com