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Glenfiddich Turns To Virtual Reality To Help Sell Its Scotch

Old school Scotch whisky distillery Glenfiddich turns to a very new marketing concept - virtual reality - in order to inform you about its products. ....

City Of , United Kingdom , Ifan Jenkins , Jennifer Wren , Malt Master , Happy Finish , Google Chrome , Global Brand Marketing Manager ,

Apple's rumoured mixed reality headset may be the miracle the European XR industry needs

Apple is a sector definer. While the company rarely creates entirely new products, its hardware ends up being the baseline other devices are measured by. You only need to look at how the iPod, iPhone, and iPad defined what people expect fro ....

Matt Littler , Timo Toikkanen , Max Kraynov , Leo Gebbie , Jerome Botbol , Group Head Of Immersive At Happy , Apple Watch , Principal Analyst , Connected Devices , Group Head , Happy Finish , Jakob Way , Meta Quest ,

Feature: Can 5G beam holograms out of the box office?

Holograms are one of sci-fis most enduring themes, but with advancements in 5G and the underlying tech, is this future finally upon us? ....

Ericsson Ali El Essaili , Joe Barry , El Essaili , Jerome Botbol , Mobile World Live , Star Wars Princess Leia Style , Happy Finish , Van De Woestijne , Star Trek , Star Wars , Princess Leia ,