Adidas scrambling to sell $530 million in Yeezys, report says
At the end of this year alone, Yeezys made up an estimated $1.8 billion in annual revenue for Adidas, or 7% of their totals, the Financial Times said.
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At the end of this year alone, Yeezys made up an estimated $1.8 billion in annual revenue for Adidas, or 7% of their totals, the Financial Times said.
At the end of this year alone, Yeezys made up an estimated $1.8 billion in annual revenue for Adidas, or 7% of their totals, the Financial Times said.
Adidas is set to release a new line of Yeezy-designed sneakers in the coming year minus the Kanye West affiliated branding, according to We Got This Covered.
Bloomberg contacted 76 companies sponsoring the tournament or the teams. Asked about their advertising plans to reflect concerns for human rights, they were mostly silent.
With audiences fleeing traditional broadcasters for online streaming services, sport remains one of the last bastions of live television viewing.