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Press release content from Business Wire. The AP news staff was not involved in its creation. Harps Launches Mobile Rewards Program With Birdzi, Helping the Grocer Build Loyalty, Personalization and Digital Engagement March 9, 2021 GMT ISELIN, N.J. (BUSINESS WIRE) Mar 9, 2021 Birdzi, a provider of personalized digital customer engagement solutions for grocery retailers, today announced a successful mobile rewards app deployment with Harps Food Stores. Harps Rewards was launched in Feb. 2021, following a six-month implementation, and enables the grocer to offer shoppers digital savings, personalization and enhanced shopping experiences, both in store and online. ADVERTISEMENT Faced with a new audience of online shoppers amid COVID-19, the rewards program gives Harps a platform to digitally engage shoppers and maintain loyalty amongst new and existing customers. With Harps Rewards, Birdzi arms Harps with a plethora of tools to engage customers, including per ....